CASE / B2B / DEVOPS
Improving search visibility for a DevOps consultancy
Technical SEO and expert content helped commercially relevant pages become easier to discover.
01 / GOAL
Make specialist services discoverable
The team had strong DevOps and Kubernetes expertise, but relevant pages were not visible enough for buyers researching complex infrastructure services.
02 / WORK
Technical foundations and expert content
The work covered indexing, internal links, Core Web Vitals and a content structure around Kubernetes, SRE and cloud infrastructure. Each topic was tied to a buyer question and a useful next step.
03 / EVIDENCE
A measurable change in Google Search Console
Comparing the latest three months with the previous three, average position moved from 20.3 to 10.8. Impressions rose from 1.01M to 1.38M and clicks from 9.92K to 10.7K.
CTR fell from 1% to 0.8%, so stronger visibility did not translate into an equally large click increase.
04 / BUSINESS CONTEXT
What the data does and does not prove
Several tracked technical queries reached positions 2–9. The supplied public reports do not measure leads or sales, so this case is evaluated on search visibility rather than pipeline impact.
Detailed charts and methodology are also available in the Russian article ↗.
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