CASE / CRYPTO / PROGRAMMATIC SEO

Rebuilding a crypto aggregator after a visibility drop

A large programmatic catalog needed fewer low-value pages, stronger proprietary data and more stable indexing.

01 / GOAL

Recover useful search visibility

The catalog contained around 20,000 generated pages. After a sharp decline in impressions and clicks, the first task was to identify routes with genuine demand and remove pages that offered little value.

02 / WORK

Quality rules instead of page count

Thin combinations were removed from the sitemap or marked noindex. The team introduced rules for publication, linked related routes and replaced copied reviews with proprietary ratings and trust signals.

We also addressed recurring 503 responses under server and API load.

03 / EVIDENCE

Gradual recovery, still underway

Priority pages began holding their index positions more consistently and visibility for tracked queries started to recover. The available charts show direction, but do not support a precise traffic recovery percentage.

Search visibility recovery chart for the crypto aggregator

04 / NEXT STEP

Measure durability and business impact

The next step is to monitor index retention and qualified actions on the selected routes. Public data does not yet support a lead or revenue claim.

The recovery is ongoing. No reliable percentage of recovered traffic or number of leads is available in the supplied material.

Detailed charts and methodology are also available in the Russian article ↗.

NEXT STEP

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