CASE / CRYPTO / PROGRAMMATIC SEO
Rebuilding a crypto aggregator after a visibility drop
A large programmatic catalog needed fewer low-value pages, stronger proprietary data and more stable indexing.
01 / GOAL
Recover useful search visibility
The catalog contained around 20,000 generated pages. After a sharp decline in impressions and clicks, the first task was to identify routes with genuine demand and remove pages that offered little value.
02 / WORK
Quality rules instead of page count
Thin combinations were removed from the sitemap or marked noindex. The team introduced rules for publication, linked related routes and replaced copied reviews with proprietary ratings and trust signals.
We also addressed recurring 503 responses under server and API load.
03 / EVIDENCE
Gradual recovery, still underway
Priority pages began holding their index positions more consistently and visibility for tracked queries started to recover. The available charts show direction, but do not support a precise traffic recovery percentage.

04 / NEXT STEP
Measure durability and business impact
The next step is to monitor index retention and qualified actions on the selected routes. Public data does not yet support a lead or revenue claim.
Detailed charts and methodology are also available in the Russian article ↗.
NEXT STEP
Discuss your search growth challenge
Share your site, target market and goal. I will suggest the first useful check.